The great Bob Dylan once said, “The times, they are a-changin’.”
That saying couldn’t be any truer here at Boise Urban Magazine.
With the end of the spring semester and the beginning of summer came a big change in the Boise Urban workforce. Four of our spring semester interns spread their wings and flew away to summer jobs, graduate school and new beginnings. That has left Boise Urban with a whole new team, including six new interns.
While I do miss my old teammates who I finally started to get to know better, it’s exciting to be able to work with new people who bring some fresh, new personalities and ideas to the team.
It has been fun getting to know and collaborating with my new marketing teammates in particular. Since I have been interning at Boise Urban for the past four months, I have been given the task of showing TJ and Cassie the ropes. So, the past couple of weeks have involved helping them get a better understanding of social media marketing, blogging and creating e-blasts for BUM. I’m sure this is a reliever for Bryan and Tabitha, who have four other new interns to train. It’s nice to be able to at least act like I know stuff rather than ask all the questions for once!
Aside from helping the new marketers get accustomed to the BumLife, the team has recently been tasked with completing one of four projects that will be conducted over the summer. The first project that we are currently working on is a social media engagement campaign.
The campaign involves:
1) Researching how we can create more engagement with our brand through social media.
2) Looking into what, when and where to post.
3) Examining what others are doing on social media and figuring out what we can do differently from them.
To start, we have done a lot of research on the optimal times for posting to different social media platforms, such as Facebook and Twitter. Some specific things that we were looking for were times that lead to higher click through rates, shares, comments, likes, etc.
After bringing all of our findings together, we created a social media posting schedule. Using that schedule, we plan to compile the data for the reach and engagement rates of each post. Once we do so, we’ll be able to see what types of posts are working and which ones are not, while also determining the optimal posting times for our following.
We are also working on developing specific campaigns that will hopefully improve engagement and build better relationships with our following. If you like us on Facebook or follow us on Twitter, you will see our campaigns in action soon.
Also, if you have any suggestions or ideas for how we could improve our social media offerings, feel free to offer your two cents in the comments section below. We are always looking for ways to improve the experience for our readers!